Advancing Responsibility
Operating with integrity, promoting positive play, and protecting our people, products, and processes.
We're shaping the future of global lottery.
Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.
Committed to People, Responsibility, Community, and Environment
Operating with integrity, promoting positive play, and protecting our people, products, and processes.
We conduct business the right way by maintaining the highest ethical standards everywhere we operate.
We have developed a comprehensive Code of Conduct to ensure accountability for various matters, including
We pay close attention to personal data protection and computer security aimed at protecting players, points of sale, company offices, and data centers.
With an established enterprise risk management process led by our Audit Committee, we have increased our understanding of potential risks that could negatively affect our company and have taken action to prevent them.
As part of our Privacy Program, we manage all personal data of customers, employees, vendors, and other business partners in compliance with applicable privacy laws and regulations.
Our products are manufactured according to the highest safety standards.
Our Global Information Security department safeguards data, ensuring confidentiality for all stakeholders.
We have implemented policies and procedures for anti-corruption and anti-money laundering (AML) practices. We combat the financing of terrorism by adhering to national and international laws and regulations.
We have a longstanding commitment to responsible gaming that is engrained in our core business and the products we offer to customers and players worldwide.
We have received certifications from globally recognized programs, including the Global Gambling Guidance Group (G4) and the World Lottery Association (WLA), reinforcing our forward-thinking approach to integrating RG into all our products, programs, and policies.
We display leadership in responsible gaming by offering innovative responsible gaming features across all product verticals and working with customers to help them achieve their own responsible gaming goals.
We work with various internal and external stakeholders to expand responsible gaming awareness, including
- Problem gambling researchers
- Responsible gaming advocacy groups
- Policymakers
- Customers
- Audit Firms
- Certification organizations
We engage with various stakeholders to share our responsible gaming initiatives, discuss best practices, and communicate our commitment to responsible gaming through our Responsible Gaming Policy and Advertising and Marketing Code of Principles.
By establishing our “Positive Play” approach, we encourage positive and healthy play behaviors across all business segments. We educate employees through training programs and customers through industry presentations, campaigns, and literature.