Player Marketing Services - Maximizing Player Engagement and Growth

Campaign Strategy and Execution

Delivering over 600 campaigns each year, Brightstar’s Player Marketing Services team redefines excellence through data-driven strategies, creative ingenuity, and seamless collaboration with lottery partners—proving that impactful player experiences are built on innovation and teamwork.

From strategy to execution, we offer solutions tailored to your needs, backed by deep insights and creative innovation. Together, we can make progress, overcome hurdles, and unleash success.

Tailored Strategic Planning

Many lotteries struggle with where to start. At Brightstar, we create custom strategies that align with your goals and provide a clear roadmap for success. Focused on insights and innovation, our plans ensure maximum impact and measurable growth. Strategy shouldn’t be a guessing game. That’s why our expert team uses data, AI tools, and proven methodologies to craft actionable plans that solve real problems, from low engagement to revenue stagnation. Success starts with the right strategy.

Player Centric Platform

Our Player Account Management (PAM) platform centralizes player data and streamlines player life cycle management. Our PAM includes robust KYC and geolocation verifications, detailed player activity tracking, and an intuitive back-office interface for lottery staff to manage and analyze data. Designed to be player-centric, PAM fosters deep insights through data-driven intelligence, enabling precise marketing and strategic segmentation for long-term engagement and growth.

Player Insights & Analytics

Data overload is a common problem for lotteries. We simplify the noise, illuminating key insights that drive smarter marketing. With Brightstar, data becomes a tool for innovation and success. Our team unlocks hidden opportunities in your player data and translates them into targeted campaigns that deliver tangible results. Smarter decisions start here.

Optimized Player Acquisition & Retention

Winning over players and keeping them engaged takes more than luck—it takes strategy. With Brightstar’s cutting-edge targeting and bold storytelling, we make player acquisition smarter, sharper, and built to last. From personalized experiences to loyalty programs that impress, we turn first-time players into lifelong fans, keeping your audience engaged and your brand thriving.

Creative Solutions

Leveraging the latest technology, a dedicated award-winning team of user interface experts will manage all aspects of your site to keep players engaged. We offer customers a simple drag-and-drop interface to easily update content and track site performance, maintaining a fluid customer experience. Sites are built to responsively adapt to any device, whether desktop or mobile, and work seamlessly with our games, platforms, and solutions.

Licenses

International Game Technology PLC, a public limited company organized under the laws of England and Wales, has its corporate headquarters at 3rd Floor 10 Finsbury Square, London, England, EC2A 1AF. . International Game Technology PLC, together with its consolidated subsidiaries, has principal operating facilities in Providence, Rhode Island; Las Vegas, Nevada; and Rome, Italy.

IGT holds more than 500 global gaming licenses, governed by state, provincial, national, tribal and other governmental gaming agencies. In accordance to jurisdictional legislation, IGT is required to disclose that it is licensed and regulated by:

International Game Technology PLC, ISB Albion Limited and IGT D&B d.o.o. Beograd are licensed and regulated in Great Britain by the Gambling Commission under account numbers 41794 and 54705 and 64572.

IGT Global Services Limited, having its registered office at 27 Gregory Afxentiou Avenue, Larnaca, 6021, Cyprus, is licensed by the Malta Gaming Authority, holding license number MGA/B2B/949/2022, issued on June 27, 2022. The license authorizes IGT Global Services Limited to offer Type 1 (Lotteries and Secondary Lotteries) Critical Gaming Supplies.

IGT Europe Gaming B.V. (C 800448704) having registered office at Galwin 2, Amsterdam, 1046AW, the Netherlands is licensed by the Malta Gaming Authority, holding license number MGA/CRP/359/2017 issued on 1st August 2018. The license authorizes IGT Europe Gaming BV to offer Type 1 (Casino) Critical Gaming Supplies.

IGT Malta Casino Ltd (C 40930) having registered office at 35 Triq id-Dejqa, Valletta, VLT 1434, Malta is licensed by the Malta Gaming Authority, holding license number MGA/CRP/168/2007 issued on 1st August 2018. The license authorizes IGT Malta Casino Ltd to offer Type 1 (Casino) Critical Gaming Supplies.

ISB Magma Ltd (C 89637) having registered office at 35 Straight Street, Valletta, VLT 1434, Malta is licensed by the Malta Gaming Authority, holding license number MGA/B2B/624/2018 issued on 12th May 2021. The license authorizes ISB Magma Ltd to offer Type 1 (Casino) Critical Gaming Supplies.

Maximizing Player Engagement and Growth

Campaign Strategy and Execution

600+

100+

10+

50+

AI-driven personalization boosts conversion rates

Robust quarterly calendars align with lottery goals

Lotteries face unique challenges in engaging and retaining players while meeting revenue goals. That's where player marketing services can help.