More States Launch $2 Lotto to Provide New Value for Players

Key Takeaways

• To reverse downward sales trends, many states are increasing the price point of their in-state lotto games from $1 to $2, and providing players with attractive value propositions in return.
• $2 Lotto represents a refresh of a flagship lottery product and has seen sales success in several jurisdictions including Colorado, Indiana, New Jersey, and Florida.
• Our Sales Development team partners with lotteries offering a $1 Lotto game to identify growth opportunities and potential enhancements to maximize sales and profitability.

The Evolution of in-state Lotto

A core product in many portfolios, the in-state jackpot-style lotto draw game has a long and rich history for state lotteries.

Players are drawn by the chance to win a life-changing jackpot prize for a small investment, traditionally just $1. For lotteries, the in-state lotto game is often a profit driver, with an efficient prize matrix and
a consistent player base.

With an increasingly diverse selection of state-based and national draw games, a wide array of instant games offering better odds, and increased competition from other forms of gaming, in-state lotto games across the country have seen diminishing sales in recent years. 

Our Sales Development team has partnered with several lotteries to analyze the root causes of these sales decreases and offer solutions to boost sales and overall profitability, while continuing to provide the draw game experience that players demand.