Scratch Tickets In-Lane Deployments Proving Successful

Overview

• With multiple retailers launching limited deployments of scratch tickets in-lane, this new approach has already garnered impressive attention.
• Both grocery store chains H-E-B, LP and Albertsons Companies (including Tom Thumb and Randalls) have commenced trial runs of 4-bin scratch tickets at check-out lanes in several stores in Texas within the last few years.

Results

• H-E-B, LP started selling scratch tickets in-lane in May 2021, when 22 stores were hand-selected to test market viability. Since then, that number has expanded to 47 locations. These locations have seen, on average, a 30% growth in incremental scratch ticket sales versus existing over-the-counter sales.
• Albertsons Companies has been selling scratch tickets in-lane since August 2019, as what started in a five-store pilot doubled to ten by October 2021, including selected Albertsons, Tom Thumb, and Randalls stores in Texas. Each of the lanes within the trial-run has varied price point games from $5 to $20. The locations featuring in-lane have seen a 96% increase in over-the-counter sales over comparable stores without in-lane.

Summary

• Adding convenience to the lottery purchase process is an integral part of maintaining a strong player base. Utilizing the check-out process and offering scratch tickets right at the point of purchase has resulted in increased accessibility and sales for lotteries.
• We continue to work collaboratively with retailers and lotteries alike to develop best-in-class integrated solutions for increasing visibility and sales of scratch tickets.