Insight

Cloud: The Competitive Edge in iLottery

Oct 24, 2025
Editorial

October 2025, Brightstar’s SVP Giuseppe Portoricco talked to La Fleur’s Magazine, hailing cloud migration as a strategic asset; driving engagement and innovation, hitting 55% player penetration in one market. With AI and machine learning integration, cloud adoption future-proofs operations and positions lotteries to lead in digital entertainment.