Insight

LotteryLink – In Lane Made Easy

May 08, 2025
Editorial

Brightstar’s award-winning LotteryLink solution was highlighted in May 2025’s WLA publication. This solution is transforming in-lane lottery sales by enabling retailers to sell both instant and Quick Pick draw games directly from their existing point-of-sale systems with no software changes required. Named 2025 Lottery Product of the Year at the International Gaming Awards, LotteryLink offers unmatched simplicity, universal compatibility, and a streamlined experience for retailers and players alike. With its plug-and-play design and minimal footprint, it’s redefining how lottery products are sold at retail.