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Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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An end-to-end supplier of world-class instant games and services.
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Insight

LotteryLink – In Lane Made Easy

May 08, 2025
Editorial

Brightstar’s award-winning LotteryLink solution was highlighted in May 2025’s WLA publication. This solution is transforming in-lane lottery sales by enabling retailers to sell both instant and Quick Pick draw games directly from their existing point-of-sale systems with no software changes required. Named 2025 Lottery Product of the Year at the International Gaming Awards, LotteryLink offers unmatched simplicity, universal compatibility, and a streamlined experience for retailers and players alike. With its plug-and-play design and minimal footprint, it’s redefining how lottery products are sold at retail. 

Read the Full Article on WLA

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