We're shaping the future of global lottery.
Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.
Empowering Our People, Collaborating with Partners, and Preserving the Planet
In July 2025, Adele Lawton, Head of Content Development at Brightstar iLottery Game Studios, sat down with NASPL Insights to offer an inside look at the creative and collaborative process behind top-performing eInstant games like Elephant King™ and Lucky Coins.
From data-driven design and market research to theme-mechanic integration and AI-powered workflows, Lawton reveals how the studio balances innovation with player-centric strategies to consistently deliver engaging, high-quality games.