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Who We Are

We're shaping the future of global lottery.

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Our Story

To understand where Brightstar is going, you really need to know where we came from.
Leadership

We've brought together a team of proven leaders to provide expertise and value to all our customers worldwide.
Careers

We didn’t become a global leader in lottery without hiring brilliant people. Come be a part of the future we’re building.
Values

Values that shape our culture.
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What We Do

Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Our Integrated Solution
OMNIA™

A fully-integrated solution that seamlessly unites your retail and digital lottery channels.
Our Technology Solutions
Retail Solutions

Lottery vending, terminals and other best-in-class solutions.
Digital Solutions

Web and mobile solutions, digital systems and data platform.
Systems

A highly-configurable suite of lottery systems and applications.
Our Games & Services
Games

A portfolio of games that bridges retail and digital channels.
Instant Ticket Services

An end-to-end supplier of world-class instant games and services.
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News and Insights
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News Releases

Read about our efforts to drive gaming innovation, support our customers, and promote the industry worldwide.
Insights

Articles, features, stories, special reports, and videos to help lotteries grow and modernize.
Awards

We're proud of our long history of award-winning innovation and leadership.
Case Studies

Our case studies offer insights and examples of successful solutions from our lottery partners.
Events

Helping you stay ahead of the curve by connecting you with industry experts and the latest innovations.
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Global Sustainability

Empowering Our People, Collaborating with Partners, and Preserving the Planet

Explore Global Sustainability
Sustainability Report

This annual report highlights our commitment to serving as a global leader in sustainability.
Corporate-Driven Programs

Our various charitable endeavors enhance the communities where our employees live and work.
Sustainability Policies and Documents
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Why Partner with Brightstar Lottery?

Brightstar Lottery combines decades of proven excellence in the lottery industry with bold, digital innovation. From Powerball® and Mega Millions® to Keno and an exciting lineup of eInstant games, we’re redefining lottery player experiences.

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Play Games Anytime, Anywhere

From iconic draw games like Powerball and Mega Millions to eInstant games, our lottery customers offer something for every player. With jackpots that grow and games available 24/7, your audience are engaged—and you are rewarded.

Multi-State Potential

Expand your audience across Georgia, Kentucky, Rhode Island and more. With a multi-state presence, reach more players and unlock greater earning opportunities. 

How it Works

Sign Up & Access

Apply to our affiliate program and receive your promo code and unique tracking link. 

Promote with Confidence
  • Share the link through your website, social media, or email campaigns.
  • Players Sign Up & Play
  • When users visit your site and click through your unique link or use your promo code and play, you’re credited for their activity. 
Earn Transparent Commissions

Track your earnings in real-time and get paid for every qualifying signup or purchase. It’s simple, transparent, and rewarding

Ready to Start?

Become a partner of a lottery affiliate ecosystem where heritage meets high growth digital gaming. Apply and start earning today.

 

 

Responsible Gaming

Brightstar Lottery is committed to responsible gaming and creating sustainable players through a positive play approach. We take underage play prevention seriously and so do our lottery partners. To learn more about our commitment to responsible marketing, you may view our Advertising and Marketing Code of Principles at this link. For responsible marketing expectations for our lottery partners, please visit their respective websites. Information on problem gambling National Council on Problem Gambling and how to seek help for gambling concerns may be found at this link.