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Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.

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Case Study

Bringing Digital Enhancements to New York’s Scratch-Off Games

Sep 16, 2019
The New York Lottery developed a new digital-focused enhancement to their scratch-off product to attract a broad range of players.

In an effort to grow its successful instant business, the New York Lottery was seeking a new digital-focused solution that would meet two objectives: One, to offer core players an instant ticket with strong appeal to support sales and revenue. And two, to offer potential new digital game players a unique, amplified player-engagement opportunity that would expose them to the New York Lottery brand while driving them to retail with instant ticket coupons.

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The New York Lottery developed a new digital-focused enhancement to their scratch-off product to attract a broad range of players.

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