Bringing Digital Enhancements to New York’s Scratch-Off Games

In an effort to grow its successful instant business, the New York Lottery was seeking a new digital-focused solution that would meet two objectives: One, to offer core players an instant ticket with strong appeal to support sales and revenue. And two, to offer potential new digital game players a unique, amplified player-engagement opportunity that would expose them to the New York Lottery brand while driving them to retail with instant ticket coupons.