Digitizing the Lottery Prize Claim Process

How Self-Service Claims are modernizing the player journey in four U.S. Lotteries

The prize claim process is one of the most critical moments in the lottery player journey, yet traditionally it is one of the most cumbersome. Brightstar’s Self‑Service Claims solution is changing that.

This case study explores how four U.S. lotteries implemented Brightstar’s Self-Service claims to modernize the mid-tier prize claim process to be simpler for players and more efficient for lottery operators. From large, mature programs to newer launches addressing geographic challenges, the results demonstrate the flexibility and scalability of Self‑Service Claims.