Case Study
iLottery Love Fever Case Study
Read how our player marketing services team successfully launched a new eInstant game with North American lotteries.
Sep 06, 2024
Customer Success
Key Takeaways
- Engaging promotions leveraged seasonality, playing an important part of these successful lotteries’ marketing calendars
- With diverse marketing in multiple markets, Cupid pointed his arrow at players with a sweet spot for love and entertainment
- Promotions celebrated Valentine’s Day and showcased the many engaging facets of iLottery