Case Study

Kentucky’s iLottery Success

KLC achieved record sales both at retail and online and was able to add new, engaging digital content. With our partnership, Kentucky added two draw games and bespoke omnichannel eInstants.
Jan 20, 2022
Customer Success
A person plays Kentucky Lottery's Pick 3 and Pick 4, a KLC iLottery two-draw game, powered by Brightstar Lottery.

We partnered with KLC to create two bespoke eInstant games based on a favorite retail instant ticket, Wild 8s, and retail draw game, 5 Card Cash.

A person plays Kentucky Lottery's Pick 3 and Pick 4, a KLC iLottery two-draw game, powered by Brightstar Lottery.