Case Study
Optimizing Lottery Sales Rep Efficiency in New Jersey
By restructuring sales territories and utilizing IGT’s Sales Wizard automation tool, Northstar New Jersey successfully implemented a tailored approach for high-performing retailers.
Oct 09, 2024
Adjusting visit frequencies based on retailer performance and opportunity, enabled NSNJ lottery sales reps to focus their efforts where they could have the most impact, leading to increased sales and engagement.