Case Study
Providing VIP Treatment in the Garden State
New Jersey players enjoy being part of the valuable VIP Club, home to Million Dollar Replay, Lottery Bonus Zone, and Second Chance Scratch Off.
Feb 24, 2023
Customer Success
Key Takeaways
- The New Jersey Lottery offers players complimentary membership in their valuable VIP Club
- The VIP Club is the home to two popular New Jersey Lottery Scratch-Off Game second chance programs, Million Dollar Replay and Lottery Bonus Zone
- Other offerings include jackpot alerts; daily winning number emails; personalized notifications; exclusive VIP Club sweepstakes and opt-in drawings
The New Jersey Lottery
- The New Jersey Lottery Commission relies on Northstar New Jersey for all sales and marketing planning and execution including draw-based and instant games portfolio management, sales force management, retail executions, promotions, sponsorships, advertising, and brand management.