Case Study
Rebranding & Rebuilding Poland’s Instant Ticket Business
A refreshed product portfolio and retailer base leads to skyrocketing instant ticket sales in Poland
Jul 22, 2015
Totalizator Sportowy and IGT worked together to leverage IGT’s Six Pillars of Instant Ticket Success to rebrand and rebuild the Lottery’s instant ticket product offering and retailer base in Poland, driving sales to heights TS had never previously seen.