Case Study
Scoring Big in the Ocean State
From eInstant launches to promotions driving player engagement, we power RILOT with dedicated marketing support, founded on a well-designed marketing plan.
Feb 24, 2023
Key Takeaways
- Highest iLottery sales period ever in 2023 attributed to:
- strong eInstant game launches (such as Hog Heist and Wild Life Clusters)
- promotions designed to drive sustained player engagement, including Keno Bonus Hours (February 2023)
- eInstants Bracket Mania promotion (March 2023) was designed to:
- promote engagement for both core and new/lapsed iLottery players
- provide incremental sales boosts to games in the mid-tier of the eInstant portfolio
- supply strong eInstant ROI
- Bonuses, promotions, and emails have bolstered Rhode Island Lottery (RILOT) iLottery player numbers
- Latest RILOT data provides evidence that the marketing support of Brightstar Lottery produces results
Proud Partnership
We are proud to have worked with the Rhode Island Lottery (RILOT) since 1978 and has recently signed a comprehensive contract extension to remain the exclusive supplier of lottery, iLottery, instant ticket, and video lottery solutions through 2043.