Case Study
Supporting Draw Game Growth with Targeted Promotions
Draw games are a cornerstone of the lottery portfolio, but require continued support to sustain long-term success. The New Jersey Lottery supported Cash Pop™ with a mix of promotion and advertisement, leading to significant sales growth.
May 27, 2021
Customer Success
Mature draw games can be reinvigorated through strategic investment – both to the game itself through prize matrix enhancements and value-add features, and in support of it through advertising and promotions