Using Second Chance Opportunities to Drive Lottery Sales

Lotteries are constantly looking for opportunities to continue engaging their players beyond the game play itself. One of the most successful ways to do so has been through second chance programs, where lotteries can offer additional prizes to players who enter tickets into separate drawings.

The IGT platform includes every component needed for a lottery to implement second chance offerings, from the player-facing technology to the sophisticated back-end infrastructure to support it.