Insight
Winning at Retail: Returning to Our Roots
Watch Melissa’s presentation for key trends transforming lottery at retail, from cashless payments to personalized experiences.
Oct 02, 2024
Consumer Trends
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Brightstar Lottery is a forward-thinking global leader in lottery with experience as a system provider, game creator, omnichannel technology provider and lottery operator, providing best-in-class retail and digital solutions and award-winning games. Our expertise in lottery technology, sales, operations, product development, instant lottery systems and iLottery enables our customers to excel and distinguish their lotteries from all other forms of gaming.
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Driving Lottery Success
At NASPL 2024, Melissa Pursley, Senior Vice President of Lottery Product and Sales Development, led a powerful presentation on what remains the heart of our industry—retail. While AI, machine learning, and cloud-based solutions are exciting new frontiers, retail is still the foundation that drives lottery success. In this insightful talk, Melissa explores how lotteries can return to their roots through nurturing and growing the retail channel to meet the evolving demands of today’s consumers.
Key Trends Transforming Lottery at Retail
From the increasing importance of national chains to the rise of cashless payments and the push for self-service solutions, Melissa covers the key trends transforming lottery at retail. More than just staying relevant, she reveals how the industry can stay ahead of the curve by creating personalized shopping experiences, leveraging data-driven insights, and integrating mobile technology to engage players in new and exciting ways.
Want to hear more about the strategies that will shape the future of lottery at retail? Watch Melissa Pursley’s full NASPL 2024 presentation below to see how your lottery can capitalize on these ever-evolving trends.