Case Study
Expanding Lotto Games with New Player Value
Jackpot-style state Lotto games are cornerstones of lottery product offerings. Learn how states like Colorado have used new play enhancements and product evolutions to provide players new levels of value in their Lotto game experience.
Feb 25, 2021
Customer Success
Consumer Trends
Key Takeaways
- To reverse downward sales trends, many states are increasing the price point of their in-state Lotto games from $1 to $2, and providing players with attractive value propositions in return.
- $2 Lotto represents a refresh of a flagship Lottery product and has seen sales success in several jurisdictions including Colorado and Indiana.
- Our Sales Development team works with lotteries offering a $1 Lotto game to identify opportunities for growth and potential enhancements to maximize sales and profitability.